Building a positive reputation may be the single most important factor differentiating your small business from everyone else in your field.
An excellent reputation can be what propels an organization to grow. A negative reputation may be what causes it to crumble. For competitive industries, especially, what’s being said about your small business is the key to having customers choose your services over another company.
While customers continue to find new ways to be informed, trust in search results and online reviews is more important than ever. At the end of the day, buyers are placing a higher priority on small businesses they can trust.
The better your business reputation is, the easier it is for customers to know they can count on you. So, how do you build, maintain, and then leverage a strong reputation? Click here for some solid first steps from the Better Business Bureau (BBB) team.