It’s not all vacations, pets, and dinner pics. Instagram has evolved into a go-to destination for learning more about products and keeping up with influential businesses, especially among young consumers. Nearly half of all Gen Z shoppers, for example, are using Instagram Stories to discover new products, according to HubSpot.
This shouldn’t come as a surprise, though. The social media platform’s visual aesthetic makes it highly engaging, entertaining, and informative regarding businesses posting about their offerings. And when they capitalize on connecting with their audience through Instagram’s messaging, tagging, and hashtagging capabilities, things tend to click in the brand-building department.
Having an “Insta-presence” is an increasingly reliable way to boost your bottom line by enhancing the visibility of your products and services. Kickstart your digital marketing strategy with these tips from the Better Business Bureau (BBB).