BBB Business Tip: Five Elements that Make a Good Company Culture

As your business grows, you could find that it needs to add employees. Successfully attracting and then keeping talent that helps your company continue to flourish is heavily influenced by one key factor: culture. In fact, according to a recent survey performed by Glassdoor, more than half of job seekers place a higher value on a company’s culture than their salary when choosing a position.

So, if company culture is important, then how is it built? Contrary to some beliefs, establishing an effective company culture doesn’t just mean piling perks onto your employees. You need to work to help your teams proactively feel that their time spent serving at your company feels valuable. The Better Business Bureau (BBB) team has five ways to build and maintain a good company culture in a new article here.

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