Articles by Erin Slifka

Using AI-generated duplicates, brands also benefit, using stars in ways they never could before.

Global consumer brands grappling with a tepid economic recovery in China have another worry: Buyers in the country are turning more to local labels.

Animal studies suggest GLP-1 drugs alter behaviors associated with reward and pleasure.

Companies are resisting layoffs even as economic weakness looms.

Consumer advocates are saying that Bunge’s $8.2 billion agreement to buy Viterra could drive up prices, while Bunge says the companies don’t overlap.

The entrepreneur has long talked about a physics-based, problem-solving approach that his new Twitter CEO invoked in her first memo to staff.

Demographic shifts and savvy marketing fueled the Mexican import’s rise. A Bud Light boycott finished the job.

The consequences of an international minimum-tax agreement are about to be felt.

CEO Mark Zuckerberg has invested for more than a decade in academic discoveries about AI, even making them open for others to view and use. Now Meta is behind in making consumer products like ChatGPT.

From how we shop and work to how we connect with others, the pandemic greatly accelerated our adoption of some key technologies. Americans aren’t going to go back to the way things were before.