Missouri SBDC at Missouri Southern State University Facilitates Unique and Innovative Work-Based Learning Experience for MSSU Marketing Students

(Joplin, MO) – The Missouri Small Business Development Center (SBDC) hosted at Missouri Southern State University (MSSU) is pleased to announce a collaboration between Tee Time, a new Webb City0based business offering climate-controlled driving range facilities and outdoor pickleball courts. Professor Aaron Baker from the Plaster School of Business – Missouri Southern State University managed the project that marked a significant step forward in providing innovative work-based learning experiences for students and support from local small businesses.

Professor Aaron Baker, Master Instructor of Marketing, managed the project and worked alongside his Integrated Marketing Communications class to create a promotion plan for the organization that outlined how TeeTime founders can successfully market their business to customers during their launch using social, digital, and traditional media. Professor Baker expressed enthusiasm for the project.

“Work-based learning experiences are invaluable for students to apply their classroom knowledge to real-world settings,” said Professor Baker. “The impact this project has on our students helps to prepare them for marketing careers in our community.”

TeeTime, set to open in May, eagerly embraced the opportunity to offer a valuable learning experience to MSSU students. Jonathan Johnson, co-owner of TeeTime, emphasized, “We are grateful to be a part of this collaboration between our business and MSSU. The students and staff have been awesome to work with, and we are excited to see their semester’s work presented to us. We hope that the students gained real world applications for their studies and can transfer those skills to their future ventures. All in all, we’re thankful for this opportunity and for everyone involved and hope that other businesses will be able to utilize the Missouri Southern SBDC and their resources!”

The value of the partnership was also noted by Katie Kelly, Director of the Missouri SBDC at MSSU.

“This collaboration exemplifies SBDC’s commitment to supporting local businesses and fostering educational experiences that bridge the gap between academia and industry,” expressed Kelly. Ultimately, the collaboration between TeeTime and MSSU students, through the Missouri SBDC at MSSU, exemplifies the power of partnerships in driving innovation and fostering growth in the local business community with the added bonus of providing students with hands-on work-based learning experiences.

MSSU marketing students showcased their projects to TeeTime’s owners on April 25. Presentations are closed to the public.

To learn more about work-based learning opportunities, visit www.mssutraining.com.

Be the first to comment

Leave a Reply

Your email address will not be published.