BBB Business Tip: What to Know When Developing Your Company’s Social Media Policies

With more than 70% of Americans and 80% of Canadians using some social media, social networks provide a vast opportunity to reach and engage your customers. That said, you’ll need to lay down some ground rules to ensure your business’s social media channels accurately and professionally represent your brand.

The Better Business Bureau (BBB) team has seven parameters to consider as you write your business’s social media policy as well as guidance and suggestions for your employees’ when it comes to work-related posts and content. Read it all in a new article here.

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