Want to grow your business? Get people to want your product. That’s the equation, but here’s what’s missing: the strategies that drive that demand.
Those strategies are also known as demand generation and compared to lead generation, they’re much more involved.
It starts with identifying audiences. Which set or sets of people are interested in your products and/or services? Once you’ve got that nailed down, you can move on to channeling them through the conversion funnel. If this sounds familiar, it’s because it’s the same method marketers use.
Like marketing goals, demand generation goals also involve driving awareness and creating interest through the distribution of content. Outlining your brand’s demand generation process can help you expand in new and existing markets, launch new products and features, and coax current and prospective customers to buy more of your products and services.
The Better Business Bureau (BBB) explains the differences between demand generation and lead generation, how demand generation can affect your sales, and much more in a new article here.
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