In today’s marketplace, online reviews are one of the more crucial components of operating a successful business. According to a survey performed by BrightLocal, 93% of consumers say that online reviews influenced their purchasing decisions.
A key differentiator in giving your business a competitive edge is making sure you respond to customer reviews, both negative and positive. Surprisingly, some businesses don’t respond to reviews at all, so by making an effort to reply, you’re already providing your business with an advantage.
So, how do you respond to good and bad reviews of your business? The Better Business Bureau (BBB) has several tips in a new article here.
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