Your company’s website is an online reflection of your business. The information it features and the way it’s presented can ultimately influence customers’ decisions to buy your products or use your services. Making the right impression is essential.
Engaging content certainly plays an important part in achieving that outcome, but it’s not the only factor. Usability, speed, and security also impact how customers perceive your business via their interactions with your company website.
The Better Business Bureau (BBB) team has a rundown of actions you can take now to let website visitors know they can count on your company. Find those tips here.
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