If you’re launching a new business, your new website presents an opportunity to go beyond the basic one-page template listing your hours and general information. It’s a chance to create a dynamic experience with relatable, useful content. And when done effectively, your short- and long-form content could attract new customers, giving your small business leverage to compete.
For new business owners, a strong content marketing plan can ensure your website goes above and beyond being just a contact information hub. A rich site with unique content, relevant information, tips and tricks can make your business shine and enhance your users’ experience from day one.
Not sure where to start? The Better Business Bureau (BBB) team has a roadmap to get you started, and you can see it here.
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