If you’re launching a new business, your new website presents an opportunity to go beyond the basic one-page template listing your hours and general information. It’s a chance to create a dynamic experience with relatable, useful content. And when done effectively, your short- and long-form content could attract new customers, giving your small business leverage to compete.
For new business owners, a strong content marketing plan can ensure your website goes above and beyond being just a contact information hub. A rich site with unique content, relevant information, tips and tricks can make your business shine and enhance your users’ experience from day one.