BBB Business Tip: How Small Businesses Can Create a Data-Driven Culture

Being an innovative company doesn’t always mean that large-scale technological developments need to take place. Sometimes, it’s merely looking inward and seeing what can be done to further delight customers, employees, and also support revenue growth.

Further, there are a multitude of opportunities for businesses — both large and small — who take deep interest in the data they’re collecting relative to all of their efforts within product, sales, marketing, and customer success. The Better Business Bureau (BBB) looks at some key examples of important data points as well as why you should create a data-driven culture and what that process looks like. Read the full article here.

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