Today, sales and customer acquisition are more important than ever for small businesses. In order to gain more customers and boost your sales, you need to have good marketing campaigns in place, and just as […]
(Joplin, MO) – Holiday events are in full swing in downtown Joplin, including the Holiday Window Competition. This is an annual competition organized by Downtown Joplin Alliance (DJA), which includes different categories for businesses to […]
By Kenneth Surbrugg, Director of the Center for Entrepreneurship at Missouri Southern State University I recently taught a workshop about business planning. The main idea was to have participants think about where their business is today […]
Based on last year’s data, small businesses experienced a 26.6% increase in sales from online shopping over the holidays. So, what does that mean for your holiday marketing strategy? In order to increase your brand engagement this […]
(Joplin, MO) – The College of Business at Missouri Southern State University (MSSU) will offer a new degree in entrepreneurship beginning in the fall of 2022. The program was approved by the university’s Board of […]
The most successful businesses understand the importance of demand generation for growth, and they are constantly seeking opportunities to generate leads that will turn into sales. While this strategy has proven to be highly effective, […]
A business continuity plan (BCP) is a strategic plan for an organization to continue providing its goods or services through a disruption such as a natural disaster, fire, cyberattack or public health emergency. Even if the chances […]
The Missouri Small Business Development Center (SBDC) hosted at Missouri Southern State University (MSSU) will be holding several trainings throughout this month. Sign up for one today! The Nanette Philibert Business of Art Symposium Wednesday, November 3, 2021 | […]
By Kenneth Surbrugg, Director of the Center for Entrepreneurship at Missouri Southern State University “Quality is not an act. It is a habit.” – Aristotle Quality is hard to articulate; what may be quality to one […]
Employees and consumers alike are seeking out more socially responsible places to work and do business with — and companies are taking notice. Especially in the current tight labor market, employers should be taking intentional […]
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