As small business owners venture into 2023, know that keeping your customers top of mind by aligning your growth initiatives to personalizing the purchase journey will foster revenue while also building more awareness for your […]
The Missouri Small Business Development Center (SBDC) hosted at Missouri Southern State University (MSSU) will be holding several trainings throughout this month. Sign up for one today! Please note that the SBDC office hours align with MSSU, and the […]
By Kenneth Surbrugg, Director of the Center for Entrepreneurship at Missouri Southern State University Over the past few months, I have found myself discussing the differences between a small business owner and an entrepreneur. On the […]
It’s not all vacations, pets, and dinner pics. Instagram has evolved into a go-to destination for learning more about products and keeping up with influential businesses, especially among young consumers. Nearly half of all Gen […]
The Missouri Small Business Development Center (SBDC) hosted at Missouri Southern State University (MSSU) will be holding several trainings throughout this month. Sign up for one today! Please note that the SBDC office hours align with MSSU, and the […]
Anyone who has ever typed something into Google’s search engine knows: the results at the top get the most clicks. That’s because, if done correctly, those results are ads designed to catch the eyes of […]
By Kenneth Surbrugg, Director of the Center for Entrepreneurship at Missouri Southern State University In 1987, R.E.M. released the song “It’s The End Of The World As We Know It.” It may not be the end […]
With the holiday season approaching, Better Business Bureau (BBB) warns online shoppers searching for gifts and other merchandise to arm themselves with research and use credit cards to dodge scammers. Online shopping scam reports to BBB Scam […]
Join Gentiva Hospice, previously Avalon Hospice, for their Rebranding Celebration on December 1, 2022! New name, new look, same awesome team. Let’s celebrate becoming Gentiva Hospice! Drop by to catch up with your Gentiva family, […]
Want to grow your business? Get people to want your product. That’s the equation, but here’s what’s missing: the strategies that drive that demand. Those strategies are also known as demand generation and compared to lead generation, […]
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