Is your business showing up where it matters most — online?
Join the Missouri Small Business Development Center (SBDC) at Missouri Southern State University (MSSU) for a beginner-friendly workshop on Thursday, June 16. This in-person event is designed to help small business owners understand their current online presence and identify opportunities for growth.
Facilitated by Christopher Palma of Palma Services, this session will break down the fundamentals of Search Engine Optimization (SEO) in a clear and approachable way. Participants will learn the core components of SEO — including on-page, off-page, local, and emerging AI-driven strategies — and how each impacts visibility in search results.
In addition to the overview, attendees will experience a real-world example of how a business’s online presence can be evaluated using a comprehensive “SEO snapshot” analysis. This practical demonstration will help you better understand how your business may be performing today and what steps you can take to improve.
Whether you’re just getting started with your digital marketing efforts or looking to better understand what’s working (and what’s not), this session will give you practical insights you can apply immediately. You’ll leave with greater clarity around your online visibility and a stronger understanding of how to position your business to be found by the customers who matter most.
What you’ll gain:
- A foundational understanding of SEO and why it matters.
- Insight into how search engines evaluate your business online.
- Awareness of key factors influencing your visibility and rankings.
- A practical framework for assessing your own online presence.
This session is ideal for small business owners, entrepreneurs, and anyone new to SEO who wants to build a stronger digital foundation without technical overwhelm.
Learn more and register for this event here.
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