BBB to Host Free Webinar on Customer Complaints, Reviews, and Expectations on May 30

Join the Better Business Bureau (BBB) of St. Louis on Thursday, May 30 for a deep dive into what BBB’s unique data on customer complaints and reviews show on why consumers complain and what businesses can do to be proactive in managing customer expectations.

BBB has analyzed tens of thousands of complaints and reviews that they received from customers of local businesses. Through this data, you will learn:

  • How to manage customer expectations to help reduce complaints and negative reviews.
  • Data analysis on top industries and reasons for complaints and negative reviews.
  • What industry leaders do to provide great customer service, prevent complaints and address issues when they arise.

Meet the panelists:

  • Sara Bueckman Faron from Bo Beuckman Quality Ford – Sara Beuckman Faron has worn many hats at Bo Beuckman Ford — she’s worked as a cashier, commercial spokesperson, service assistant, salesperson, sales manager, finance manager and currently serves as digital lead strategist. Throughout it all, her main focus has been on customer satisfaction and retaining customers.
  • Adam J. Mason from Gershman Mortgage – Adam J. Mason is president of Gershman Mortgage and a member of the company’s Board of Directors. He is responsible for the company’s leadership, management and strategic direction. Mason joined Gershman Mortgage in 2010 and has served in multiple leadership roles during his tenure. He is also a member of the Missouri Bar and the Illinois State Bar Association.
  • Mark McClanahan from Mosby Building Arts – Mark McClanahan is a continuous knowledge seeker and business enthusiast. Since becoming president of Mosby Building Arts in 2015, he has led the company to record setting revenues and profits. McClanahan has 20 years of experience in leadership development, business planning, technology integration, traditional and digital marketing, and team performance.

Learn more and register here.

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