With the holiday shopping season coming to an end, most businesses have directed their focus to the new year. This was an important shopping season for small business owners, as recent studies report that holiday are expected to rise 4.8% from 2023. Now that the holidays are over, business owners are looking for ways to increase post-holiday sales to help them start 2024 on the right foot.
So, how can you help your business keep the holiday momentum going into the new year? A good place to start is with the highly important after-Christmas sales events. The Better Business Bureau (BBB) has four ways to continue your post-holiday sales here.
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