CFI Associates Raise Over $21,000 to Support Local Charities in the 30th Annual Truckloads of Treasures Holiday Giving Campaign

(Joplin, MO) – For the 30th consecutive year, associates of CFI, a North American leader in the transportation and logistics industry, have come together to raise funds to support the critical needs of local charities and community service organizations in cities where CFI associates live and work across the U.S., Canada, and Mexico.

This year, the annual Truckloads of Treasures holiday giving campaign raised $21,120 despite a volatile freight market and changes to the company’s portfolio of dedicated transportation and logistics management services.

The annual holiday tradition is a hallmark of CFI’s unique community focused culture, engaging associates across the company’s terminals, and the more than 2,000 professional drivers traveling North America’s highways to keep the economy moving. Funds are raised entirely through associate donations. Over the 30 years of the program’s existence, CFI associates have donated over $1 million dollars.

“Although CFI has been affected like all carriers in 2023, our professional drivers and support staff committed to showing up for our communities. It makes all the CFI leadership team proud to lead an organization full of people that never lose sight of the value of giving back. We are immensely proud of our associates and their generosity year over year,” said Mike Norris, CFI’s Vice President of Finance.

The campaign contributes to charities nominated by associates and benefits underserved families, children, and the elderly during December. Some eight charities based in CFI’s headquarters of Joplin, Missouri received contributions from Truckloads of Treasures this year.

The company-wide fund-raising raffle provided associates with the opportunity to win prizes including gift cards for retailers. All prizes were purchased and donated by CFI’s senior leadership team. In addition, associates partnered with service organizations throughout the U.S., Canada, and Mexico to provide holiday gifts and food for underserved children and senior citizens.

Throughout the year, CFI places an emphasis on charities with ties to military veterans, first responders, the transportation industry, empowering women and education. The company’s support goes beyond monetary donations and includes in-kind, volunteering and support for events.

The trucking industry has a unique opportunity to donate in-kind services with the gift of transportation. In 2023 alone, CFI completed 28 total in-kind shipments for three different charities. Since 2015, CFI has been a proud national sponsor of Holy Joe’s Café, which supplies donated coffee to U.S. troops in over 70 countries. The company donates between $30,000 and $80,000 a year with in-kind transportation, moving coffee supplies to military bases in the continental U.S., which are then shipped to soldiers overseas to give them a small taste of home.

The full list of charities supported by CFI in 2022 is included below:

Location Charity/Organization Amount



Holy Joe’s Cafe

All-volunteer non-profit that sends donated Keurig Green Mountain coffee to U.S. troops and stations in 70 countries. $18,190.51+










Wreaths Across America

Mission to remember fallen US veterans, honor those who serve and teach children the value of freedom. In 2023, CFI will donate four shipments, including multi- stop loads and ceremony support at various locations.



Art Feeds

Move art pack supplies to schools. Art Feeds partners with schools and children’s organizations to implement creative and expressive arts programming. In 2022, CFI donated one shipment.



Truckers Against Trafficking

Nonprofit organization that trains trucks drivers to recognize and report instances of human trafficking. $5,000

Laredo, TX


Bethany House

Feed the hungry, shelter the homeless, the only charity of its kind in the Laredo area. $980
Dallas, TX  

Salvation Army

Back-to-school fundraisers, Christmas charity, and disaster relief are just a few of their programs. $980
Wyandotte, MI $980




West Memphis, AR



CASA of Crittenden CO AR

Provide a voice for abused, neglected and dependent children in the court process and advocate for their best interests through trained volunteers. $980
















Monterrey: Cáritas de Monterrey A.B.P. Monterrey – MX

Provide social services and community development.




Guadalajara – MX

Educates and provides a home for young people with intellectual disabilities to improve their personal and social autonomy.


City: Asociación Programa Lazos IAP

Mexico City – MX

Supports education of children by strengthening schools.


Amiga de la Obrera AC



Association that supports work and education for the poor.


Corazones Mágicos

Queretaro – MX

A private care institution that seeks to protect children, particularly those who have suffered child sexual abuse.

Patronato Casa Hogar Elim, AC Nuevo Laredo – MX Orphanage supporting homeless children $350





San Luis Potosi – MX

Promotes the integral education of economically disadvantaged children with special attention to abused girls.




Enlace Distrofia Muscular Duchenne Becker, A.C.

Chihuahua- MX


One of the few organizations nationwide that has a program multidisciplinary physician specializing in the health care of the patients with Duchenne and Becker muscular dystrophy and we are the only organization that offers a comprehensive care model in northern Mexico.



Southlake General Hospital Foundation- Newmarket, ON Donor support maintains safe, fast and higher-quality healthcare. $350




Joplin, MO


Salvation Army

Supports underprivileged children and elderly by fulfilling holiday wish lists $8,500

Ronald McDonald House of the Four States

Provide a ‘home away from home’ for families of seriously ill children (0-18) and ill expectant mothers being treated at Freeman Health System and Mercy Hospital. $700


Children’s Haven Children can stay for a brief time during crisis. This could include loss of home, emergency medical stays, lack of utilities or food, drug or alcohol rehabilitation of a parent or caregiver. $700
Area Agency on Aging Region X Provides food, programs and information to assist older persons in maintaining their independence and dignity. $700
Camp Quality Summer camping experience and year-round support program for children with cancer. $700
Boys and Girls Club of Southwest Missouri A low-cost safe and nurturing environment for youth ages 6-18 with after school and summer programs, including meals. $700

(Disabled American Veterans) Chapter 52

Helps military veterans and their families receive the health, disability, and financial benefits they need. $700
Joplin                 Humane Society A high-volume animal shelter committed to saving and improving the quality of lives for the animals in the community. $700

About CFI:

CFI is a multifaceted transportation provider with a balance of asset and non-asset services that engineer supply chain solutions for businesses across North America. A wholly owned operating company of TFI International Inc., CFI’s portfolio includes asset-based Truckload, Dedicated and Temp-Control services as well as non-asset-based Mexico and Logistics services. A staple of shippers, the asset services deliver on time, safely as promised, with a variety of specialization and integration. Operations in Mexico combine intra and inter-Mexico LTL and TL trucking with a robust lineup that includes: transloading, consolidation, deconsolidation, brokerage, and experienced cross-border. Creating tomorrow’s supply chain solutions, Logistics supports Autogistics, air freight, warehousing, intermodal, port service, expedited, and Canada to Panama expertise. At CFI, people drive possibility. For more information, visit:


Leah Parrott, Senior Manager, Marketing & Communications

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