For anyone running a business, having a modern website should be a top priority, especially when you consider that, according to Blue Corona, between 70-80% of people research a company online before making a purchase. Another survey found “30% of consumers saying they won’t patronize an establishment that doesn’t have a website.” With statistics like these, there’s no excuse for not having a small business website that goes beyond being just a place for your contact information.
Customers’ first impression is a big deal when they find a business online. The design elements of a site have a lot to do with how often users drop in. You want to invite them into your “shop” to check out your products and/or services.
More importantly, your site is a stepping stone to greater success. Many business owners recognize this and have used their website to attract customers, communicate and build relationships with them, and ultimately, do business with them.