BBB Business Tip: How to Use Social Media Analytics to Find Opportunities for Growth

Social media is a powerful tool that allows small business owners to connect with their customers and grow their businesses. When used correctly, it can even be your biggest sales generator. One of the best ways to identify new growth opportunities and increase your sales is through social media analytics.

Social media has a unique advantage over other marketing channels: It’s in real-time. This means that you can use social media analytics to find out what your customers want, what their concerns are, and where their pain points are at the exact moment. You can then use this information to pivot your strategy as needed.

But, social media can feel overwhelming at times, especially if you are just getting started. Fortunately, there are valuable tools available to help you navigate the platforms, including social media analytics, which are often integrated on the sites. Read the Better Business Bureau’s (BBB) four ways to use social media analytics to identify growth opportunities here.

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