Anyone who has ever typed something into Google’s search engine knows: the results at the top get the most clicks. That’s because, if done correctly, those results are ads designed to catch the eyes of the user. For small business owners, these can have a huge impact on sales, marketing and brand awareness.
Google Ads can be great for:
- Easily helping potential customers find your company
- Owning the search engine real estate when people search your company name and even the products/services you offer
- Testing different call-to-actions (CTAs) and messaging to see what resonates best with driving sales
The Better Business Bureau (BBB) team has a few key strategies you can implement into your digital marketing strategy to help ensure positive results with your Google Ads campaigns. Read them all here.