BBB Business Tip: Four Marketing Tips to Help Your Small Business Attract New Hires

As small businesses continue their battle to bring on new employees, tactics to attract top talent have evolved. There hasn’t been another choice; they’ve had to be competitive. According to the U.S. Bureau of Labor Statistics, there were still 11.3 million job openings at the end of May 2022. The hunt for new hires continues for those needing to bolster their workforces.

More companies are now offering incentives, special perks, and employee referral programs to alleviate their hiring headaches. In-person recruiting opportunities — career fairs, for example — have also reemerged as popular hiring options now that the pandemic is slowing down. But those approaches typically require a lot of leg work and may burden a small business’s bottom line.

To bolster your recruitment efforts, consider implementing some marketing techniques to attract new talent. Just as businesses market their products and services to customers, those same tools can promote the organization and bring attention to open positions. When performed well, recruitment marketing attracts candidates to your organization rather than having to keep seeking them out.

Get four tips on marketing to potential new hires from the Better Business Bureau (BBB) team here.

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