Several marketing channels have quickly risen to popularity in recent years, including social media and video marketing.
However, email marketing is still one of the most cost-effective ways to reach and connect with customers. Not only does email marketing provide a potential ROI of between $36 and $41 for every $1 invested, but email automation also allows you to stay top-of-mind with your customers and drive customer loyalty.
Of course these are only a few promising facts that prove email marketing and automation to be powerful tools. If you’re looking to grow your business in this digital age, email marketing and automation are a must.