Several marketing channels have quickly risen to popularity in recent years, including social media and video marketing.
However, email marketing is still one of the most cost-effective ways to reach and connect with customers. Not only does email marketing provide a potential ROI of between $36 and $41 for every $1 invested, but email automation also allows you to stay top-of-mind with your customers and drive customer loyalty.
Of course these are only a few promising facts that prove email marketing and automation to be powerful tools. If you’re looking to grow your business in this digital age, email marketing and automation are a must.
If you’re ready to start automating your email campaigns, you can check out a few tips from the Better Business Bureau (BBB) team in a new article here.
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