BBB Business Tip: Top Ways to Use Email Automation to Drive Customer Loyalty

Several marketing channels have quickly risen to popularity in recent years, including social media and video marketing.

However, email marketing is still one of the most cost-effective ways to reach and connect with customers. Not only does email marketing provide a potential ROI of between $36 and $41 for every $1 invested, but email automation also allows you to stay top-of-mind with your customers and drive customer loyalty.

Of course these are only a few promising facts that prove email marketing and automation to be powerful tools. If you’re looking to grow your business in this digital age, email marketing and automation are a must.

If you’re ready to start automating your email campaigns, you can check out a few tips from the Better Business Bureau (BBB) team in a new article here.

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