BBB Business Tip: What Minimum Viable Culture Is And How You Can Apply It To Your Company

As a business owner, you may have heard about minimum viable products, but what is minimum viable culture?

The term “minimum viable product” is often batted about in the startup world. It refers to the smallest number of features a product needs to attract initial customers and secure feedback that can enhance the product’s subsequent development. Over time, the term has been simplified even further to “the smallest thing you can build that lets you quickly make it around the build/measure/learn loop.”

Recently, a growing number of business leaders are borrowing the concept of “minimum viable” to relate it to culture. Applying minimum viable culture to your company — startup or otherwise — could lead to improved alignment between the value proposition, company values, and purpose.

The Better Business Bureau (BBB) explores company culture and how to achieve minimum viable culture in a new article here.