Social media is a powerful tool that allows small business owners to connect with their customers and grow their businesses. When used correctly, it can even be your biggest sales generator. One of the best ways to identify new growth opportunities and increase your sales is through social media analytics.
Social media has a unique advantage over other marketing channels: It’s in real-time. This means that you can use social media analytics to find out what your customers want, what their concerns are, and where their pain points are at the exact moment. You can then use this information to pivot your strategy as needed.
Before jumping into how you can use social media analytics to your advantage, read about what kind of information you can gather about your customers from social media in this new article from the Better Business Bureau (BBB).