Today, sales and customer acquisition are more important than ever for small businesses. In order to gain more customers and boost your sales, you need to have good marketing campaigns in place, and just as importantly, you need to be able to measure the performance of those campaigns. By identifying which marketing KPIs are most relevant to your marketing strategy, you will get a sense for how your efforts are resonating with customers.
If you’re not sure which KPIs are most relevant to your business, check out these tips from the Better Business Bureau (BBB) and learn about this important part of your marketing.
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