(Joplin, MO) — The Joplin Area Chamber of Commerce (JACC) has been named one of 12 Communications Award of Excellence winners by the Association of Chamber of Commerce Executives (ACCE), an Alexandria, Virginia-based association that represents over 8,000 professionals who work for and with more than 1,300 chambers of commerce around the world.
ACCE’s Awards for Communications Excellence program, generously supported by Facebook, is designed to showcase top communications and marketing work of chambers of commerce and similar organizations. Several thousand award entries have been submitted since the launch of the competition, which is now in its thirty-sixth year.
“Chambers of commerce are the storytellers and megaphones for their communities,” said ACCE President & CEO Sheree Anne Kelly. “Their innovative efforts to help drive engagement and change in the regions they serve are inspiring. Creative communications that spur action are what earned them this well-deserved recognition.”
JACC was named an Award of Excellence winner for Choose Joplin, an online ad campaign that aimed to showcase Joplin’s low cost of living, supportive community, and quality-of-life attributes to targeted, prospective businesses and individuals. The campaign reached 458,434 people, resulted in 1,132,422 video ad impressions, over 18,000 site visits, two business relocations/expansions, over 200 jobs created, and the recruitment of digital economy workers.
“We’re thrilled to earn this recognition from ACCE,” says Erin Slifka, Marketing and Public Information Manager for JACC. “Several organizations helped us with the Choose Joplin campaign, and we want to thank Storm Cloud Marketing, the MOKAN Partnership, and the City of Joplin for the roles they played in this project.”
A panel of communications and marketing professionals from sixteen U.S.-based chambers of commerce evaluated 173 entries submitted for this year’s competition. Entries were organized by category — based on the chamber’s annual revenue — and entry type: campaigns, digital media, event marketing, and print and electronic publications.
About the Association of Chamber of Commerce Executives:
Association of Chamber of Commerce Executives (ACCE) is the professional society supporting the women and men who lead local, regional, statewide and international chambers of commerce and related business and economic development organizations. Our membership includes more than 1,600 business/civic organizations worldwide. We provide our members with information resources, thought leadership, education programs, original research, benchmarking, retirement security, and access to a network of peers.