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US Business

How P&G Launched a 24-Hour Disinfecting Spray Just as Covid-19 Hit the U.S.

A consumer-products giant known for its meticulous market research and complex management structure decided to become faster and slimmer. The result? A blue-bottled disinfectant that became a hit for Procter & Gamble during the pandemic—and helped it steer a path through the crisis.

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