Brands trying to wrest greater control of their narratives are asking for ‘storytelling’ skill sets—without a campfire in sight.
Companies Are Desperately Seeking ‘Storytellers’
US Business
Amazon’s Prime Day to Test Consumer Demand
The indicator of shopping patterns arrives this year after a period of slow sales for the company and concerns about the economy.
US Business
U.S. Bets on Faster-Charging Battery in Race to Catch Energy Rivals
The U.S. is pinning its hopes in the race for energy supremacy in a low-carbon world on startups like Ion Storage Systems, which is aiming to build a better battery.
US Business
Intel’s ‘Chief Geek,’ Pat Gelsinger, Returns as CEO
The appointment of 30-year Intel veteran Pat Gelsinger marks a turning point for the company as it battles market-share losses and weighs its strategic direction.