Can social media play a role in creating trust?
Some might scoff at the question, but social media platforms can play a big role in building brand loyalty, customer satisfaction, and stronger relationships. Small business owners know these platforms are essential, despite some of the ethical questions that arise when it comes to using social media.
The trick is for businesses to use social media responsibly: in a way that’s honest, ethical, and in sync with its values. The Better Business Bureau (BBB) has six tips to building trust into your social media presence. You can read them all here.
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